Dare to do something fantastic

The next good business highlight in our series focuses on not being common.

Innovative companies such as Zappos and Netflix disrupted their business categories by offering “tremendously fantastic” service that competitors deemed impossible, Jason Cohen writes. There are at least six advantages to such a strategy, Cohen writes, along with the big downside that the numbers may not work out and your company may go broke. But that’s the fate of many startups, he notes. “Since it’s already difficult, why not at least give yourself an edge in having the Fantastic Thing?” Cohen writes.

Find the entire article at Entrepreneur.com.

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